Ecoxperience sells sustainable cleaning products — refillable, eco-certified, designed to replace single-use plastics. The brand had found its footing: a clear identity, a growing customer base, a genuine story to tell.
The store hadn't kept up. Built on WooCommerce, it had grown brittle — plugins conflicting, pages loading slowly, maintenance eating time that should have gone toward growth. And underneath the technical debt was a bigger problem: the brand had evolved, and the store still looked like the version from two years ago.
The result is a store that sells
and communicates at the same time.
Every touchpoint, from navigation, product pages, checkout, post-purchase to emails works toward the same end: making the sustainable choice feel obvious, easy, and real.
The automation layer is what makes the impact story credible. Real numbers, updated in real time, earned by real purchases. There's no gap between what the brand promises and what the store demonstrates. Customers don't have to take Ecoxperience's word for it — they can see it in their inbox after every order.
When the product is good and the mission
is real, the designer's job is to get out of the way and let both come through.
In the months following launch, Ecoxperience saw a 300% increase in sales and a 45% reduction in checkout time. The Shopify migration removed the technical debt that had been accumulating for years, and the redesign gave the brand a digital presence that finally matched its ambition. The environmental impact system turned an abstract mission into something tangible — a story the store tells itself, automatically, with every order placed.
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